How Burger King misused Social Technologies

Hello everyone! This week we are going to talk about how Burger King misused social technology and what were the consequences.

http://goo.gl/b2PYpM

First of all, Burger King is a global chain of hamburgers fast food restaurants headquartered in Florida, United States, often abbreviated as “BK”. Founded in 1953 the company has 13000 outlets in more than 79 countries and was bought by a Brazilian company named “3G Capital” in 2010 for US$ 3.26 billion. The company is famous for its “Whopper” burgers, introduced in 1957 and rapidly became Burger King's signature product. In 1977, the company was pioneer in the advertising known as “product tie-in”, in which BK successfully sold a set of glasses promoting the main characters of Star Wars (George Lucas Films). After 1970, BK advertising campaigns began to lose focus and some of them featured sexist and racist content.

Burger King Sacrifice

http://goo.gl/JwSy92

The Burger King Sacrifice campaign is at least one of the most controversial advertising made by Burger King. This campaign had a lot of visibility when released, and basically you had to “sacrifice” (unfriend) 10 Facebook friends in order to receive a free Whopper coupon, and each one of them received a notification about it. A total of 233.000 Facebook users found themselves "de-friended" in the name of a $3 burger, but Facebook’s response was fast. A week after the releasing of the campaign, Facebook had disabled the app’s functionality because the app was “violating users’ expectations of privacy” (Smith, 2009). Instead of promoting its brand using friendship on social media, Burger King did the exact opposite, gaining visibility, but not the good one. After the buzz, Burger King decided to pull the campaign rather than continue, and the official campaign website (by the time) read: "Whopper Sacrifice has been sacrificed." There was some positive impacts, like the free marketing and the rapid increase of visibility, but there paid was too high: it was morally questionable and lead to a lot of negative publicity, invaded people's privacy and broke Facebook policies.

Whopper Sellout

http://goo.gl/FWIEmA

The "Whopper Sellout" was a campaign made by Burger King in Norway and was a lot controversial. After discovering that a good part of the Facebook fans were making derogatory comments and messages, the company chose to do something about it. The Facebook page asked the users to choose between liking the new page or receiving a Big Mac coupon (and be banned from the page forever!). By the time, the Facebook page had 38000 fans, and they lost nearly 80% - 30.000 fans, and also paid US$ 8000 to McDonalds. Fast food is not a loyalty business, mostly people eat in both (McDonalds and Burger King) with no problems at all, usually what counts most is pricing, location and promotions, and Burger King failed to realize that. Imagine how long the social media team took to gather 38000 likes, and how fast they lost it because of one campaign. The campaign ended with less engagement than before and "failed to capitalize on the chance to keep creating cool pieces of content" (Burg, 2014). The company should have created more creative and relevant content, rather than the same old advertising photos. One good example is Hungry Jacks (Australian Burger King) check in tool for Android and iOS, which lead to greater online presence and more than 265.000 downloads on iPhone only and half a million likes on its Facebook page.

What was the worst ad campaign that you ever saw? Please leave your opinion below! ;)

References

Burg, N. (2014). Two Weeks Later, Was Burger King’s Fan Purge a Smart Move?. Contently.com. Retrieved 25 September 2014, from http://contently.com/strategist/2013/12/19/two-weeks-later-was-burger-kings-fan-purge-a-smart-move/

My Modern Met,. (2009). Burger King Gets Whoppered by Facebook for Not Doing Their Homework. Retrieved 25 September 2014, from http://www.mymodernmet.com/profiles/blogs/burger-king-gets-whoppered-by

O'Brien, C. (2014). Burger King Lets People Sacrifice Friendships For Whoppers - The Future of Ads.The Future of Ads. Retrieved 25 September 2014, from http://thefutureofads.com/burger-king-lets-people-sacrifice-friendships-for-whoppers

QSR Media,. (2014). Hungry Jack's iPhone app reaches 265,000 downloads. Retrieved 25 September 2014, from http://qsrmedia.com.au/marketingadvertising/news/hungry-jacks-iphone-app-reaches-265000-downloads

Smith, J. (2009). Whopper Sacrifice Forced to Disable Behavior by Facebook (Updated) - Inside Facebook. Inside Facebook. Retrieved 25 September 2014, from http://www.insidefacebook.com/2009/01/14/whopper-sacrifice-shut-down-by-facebook/

Taube, A. (2014). Why Burger King Gave Away Free Big Macs And Asked 'Sellouts' To Unlike Its Facebook Page. Business Insider Australia. Retrieved 25 September 2014, from http://www.businessinsider.com.au/burger-king-makes-fun-of-social-media-obsession-2014-1

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Return of Investment - JetBlue

Hello everyone! This week we are going to see the impacts from investments made in social media campaigns. Based on my last posts, there is no doubt that social media is the most famous option when marketing campaigns are planned, but in many cases the return may not be clear. That is why Return of Investment (ROI) is a excellent way to analyse how successful a campaign is. Basically, the purpose of Return of Investment is to measure (usually per period) the return of the money invested in something. This ROI case study will analyse the impacts of a social media campaign made in the company JetBlue.

About the company:

http://goo.gl/YrBsBK

JetBlue is an airline company headquartered in the Long Island City neighborhood of the New York City. The company is well known for its award-winning service and free in flight entertainment. JetBlue servers 78 cities with 800 flights per day.

Brief overview of the project:

The company began its studies in social media back in 2011, and found a crescent market with a wide variety in features and capabilities for marketing applications using in Facebook and Twitter. After some studies made, the company chose the product "Buddy Media" from the Salesforce social marketing suite, to run its new social media campaign because of its strengths in creating and managing Facebook tabs. The company's team took 2 months to prepare and run the buddy media properly, and during this time the company trained the team for 20 hours each, which was formed by employees from branding and promotions. The company used to hire outside firms to build microsites to its campaigns, these were proven ineffective and costly. Today, this relatively small team can activate and manage the social media campaigns easily.

The Enterprise 2.0 Project:

Buddy Media is a marketing software suite developed by Salesforce, which schedule and facilitate content across multiple departments. This tool allows to plan and synchronize social events, with analytics features. Based in this review, the software is: clear, concise, able to easily assigning tasks and offers easily digestible and actionable analytics. 

The Return of Investment* project:

The costs:

Software license subscription fees;

Consulting

Personnel;

Training for Buddy Media;

The benefits:

http://goo.gl/6iiJXq page 4

Direct benefit:

Reduction in creative services costs;

Increased sales force productivity by 15%.

Increased manager productivity by 10%;

Reduced communication costs;

Indirect benefits:

Increase in productivity: The analytics make it easier for them to track and analyze the relative success and impact of different promotions and Buddy Media enables them to schedule execution times for various phases of a campaign.

Greater visibility: Allows JetBlue to quickly understand the reach, volume, and impact of a campaign, and understand how participation in a particular promotion is aligned with demographic and psychographic profiles of the audience.

Better promotion execution: Having a standard consistent platform for promotions enables JetBlue to retain its brand image and communication style while quickly activating campaigns and promotions based on changing market dynamics or specific events.

Time savings around streamlined conversations and analytics;

Focus its agency investments on more strategic activities;

OK! But how much are we talking?

Expenses:

Expenses	Pre-Start	First year	Second Year	Third Year
Software	60000	60000	96000	0
Hardware	0	0	0	0
Consulting	0	0	30000	0
Personnel	4,381	4,673	4,673	4,673
Training	4,089	0	0	0
Total	68,470	64,673	130,673	4,673

Benefits:

Annual Benefits	Pre-Start	First Year	Second Year	Third Year
Direct	0	150,000	150,000	150,000
Indirect	0	12,413	12,413	12,413
Total	0	162,413	162,413	162,413

Financial Analysis

The annual Return of Investment was 140% considering direct and indirect benefits, and 122% considering only direct benefits, with a 114% Internal Rate Of Return.

Analyzing these informations we can go further:

The cost benefit ratio: 1:1.8;

Payback period: 8.4 months .

The annual average benefit: $72,916.

Conclusion:

Using the Buddy Media enabled the company to stop wasting precious money and time, and the return of investment clearly shows its benefits. The strength of this ROI approach was not needing a lot of training and changes, which allowed the company to have a fast return of investment.

References

ROI CASE STUDY SALESFORCE BUDDY MEDIA JETBLUE. (2013) (1st ed.). Retrieved from http://www.exacttarget.com/sites/exacttarget/files/Salesforce.com-Buddy-Media-ROI-case-study-JetBlue.pdf

TrustRadius,. (2014). Buddy Media Review (Before & After Acquisition). Retrieved 17 September 2014, from https://www.trustradius.com/reviews/buddy-media-2014-01-20-12-15-19

*The Return of Investment (ROI) is an investment formula given by the expression:

ROI = ((gain from investment - cost of investment) / cost of investment) * 100

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Successful Retail

http://goo.gl/fchV7R

Hello everyone, in this week’s update we are going to talk about Amazon!

In a few short years, buying anything from the internet was not safe; also there wasn't much to buy. Amazon emerged with the help of the internet and became extremely successful in this online sector. The company was founded in 1994 by Jeff Bezos and it is the largest internet-based retail company of the world, currently headquartered in Seattle, Washington – USA. The company started selling books and rapidly began selling other products, like CDs, DVDs, Softwares and toys. Amazon also produces electronics and cloud computing devices, but this post will primarily focus on the retail sector and marketing and sales.

Social technologies for marketing and communication

Based on McKinsey’s Social Media Levers, Amazon does a good job in popular social media, like Facebook (25M likes) and Twitter (1.4M followers), posting relevant information, products and deals every day. The company is also present in Google Plus and Pinterest, but Amazon wasn't an early adopter of social media, in 2010 the company already had millions of customers but there wasn't any connection between them, and the main website sported many aspects that could have been improved. In 2011 Amazon hired John Yurcisin as a director of social media to help build Amazon’s new successful social strategy.  In the same year, Amazon started showing the same products bought by other people, based on your cart or recent searches, also they started adding Facebook and Twitter buttons to the Kindle ecosystem, allowing users to post public notes about what they were reading. The company has also integrated Facebook with its marketplace, allowing the customer to discover new movies and musics based on the customer’s profile, find birthday’s wish list more easily, gift suggestions and similar interests.

As we can see in the chart below, the net income of the company is basically the same year after year, but that’s because the company always focused in long term growth. This is good because the company can spend money in new areas, discovering new technologies and marketing initiatives.   

http://goo.gl/MpKwCS

Last year a study(Dusto, 2014) showed that shoppers who were brought from social media referral websites increased 42%. Amazon understood that and recently, the company extended its shopping cart to Twitter, after a very fast and one time only setup, the customer is able to add products to the cart by replying tweets using a hashtag #AmazonCart. This is a clever step forward due the fact that what appears in your twitter is very relevant and also promotes Amazon service in the same time. This function allow you to buy something really fast, your friends are able to see what you are buying and interact with you, plus the company make free advertising for itself, just brilliant! These social marketing campaigns are even more successful due the fact that Amazon sells pretty much anything, since computers to live insects(!).  In addition, Amazon could implement an anonymous “recommended” section just like Netflix does, which basically shows digital content that your friends watch, without citing names.

There is anything additional that I forgot to mention? Live in the comments down below! Thanks!

               

References

Barr, A. (2014). Amazon steps up social media efforts. Reuters. Retrieved 10 September 2014, from http://www.reuters.com/article/2011/09/07/uk-amazon-social-idUSLNE78603W20110907

Dusto, A. (2014). Social Media - Retailers focus on social media results - Internet Retailer.Internetretailer.com. Retrieved 10 September 2014, from http://www.internetretailer.com/2014/03/11/retailers-focus-social-media-results

MacDonald, B. (2014). 4 Ways Amazon's New Facebook Integration Impacts eCommerce.Blog.hubspot.com. Retrieved 10 September 2014, from http://blog.hubspot.com/blog/tabid/6307/bid/9309/4-Ways-Amazon-s-New-Facebook-Integration-Impacts-eCommerce.aspx

Richter, F. (2013). Infographic: Amazon's Aggressive Growth Strategy. Statista Infographics. Retrieved 10 September 2014, from http://www.statista.com/chart/1126/amazons-aggressive-growth-strategy/

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Successful Company

Hello Everyone! This week let’s talk about how a company can succeed using blogging and wiki! Today's guest of honour is CyanogenMod!

http://goo.gl/snztlj

CyanogenMod  is an open source operating system for smartphones and tablet computers, based on the Android mobile platform. It is developed as free and open source software based on the official releases of Android by Google, with added original and third-party code.

When the HTC Dream mobile phone was released in 2008, a method discovered called “root” allowed the general public to change the Android System, modifying its firmware and re-installing on the phone. In the following year, many android enthusiasts made their own android versions, and one became well popular among the owners of the HTC Dream, was a version made by a developer called JesusFreke and improved by Steve Kondik, today known as Cyanogen.

Since that, the version called CyanogenMod became extremely popular, and a small community of developers was formed to maintain the project. Today that group of developers grew a lot and became a successful company supporting more than 220 devices. The company is present in many social medias, like Facebook, Twitter and Google Plus.

http://goo.gl/bAqU8c

The foundation of CyanogenMod was already based on being social, due the fact that it was born in collaborative forums about Android. It is improved every day by a huge team of developers, with the help of the community. The forum is one of the best ways the company interacts with the public, through this channel the company gather information needed to continue to please the custumers/community and also answer questions and feedbacks. Each device supported by CyanogenMod has a unique thread and discussion, focusing its own development problems and solutions.

http://goo.gl/bAqU8c

The wiki is extremely complete and intuitive; through there you can see all information about the company, the list of supported devices, support of each device, community, news and learning center. The wiki and forum allows everyone to search and post about an issue, bug, news, new ideas and concerns about CyanogenMod or the Android community, without it the company probably wouldn't exist in the first place. All the work done in the firmware devices is usually updated daily, called Nightly releases, with provide new software update and bug fixes for every device. The most interesting thing is that anyone can create a discussion and suggest new improvements/bug fixes and actually be heard by the company and all community, and this is how a company should interact with its own public.

The CyanogendMod became famous due the fact that the others companies did not care about the community around a new device, also didn’t care about the high modified software full of bugs and way more slow and ugly than the official stock android (I am speaking of you, Samsung and old-Motorola!).

Today after these years, we can see changes in the smartphone market caused by CyanogenMod and other custom-roms. A good example is Motorola after being bought by Google in January 2014. The company stopped investing only in high-end specifications and focused on customer satisfaction and software performance. The Motorola Moto G was released by Motorola and costs ¼ of a Galaxy S5 and it is faster in many daily situations.

All of this, is free. The company doesn’t charge for anything said here! From being just a customized rom made by android fans, the CyanogenMod turn out to be a successful company, launching a highly critically acclaimed phone with a company called OnePlus, the OnePlus One.  I am a very happy owner of a OnePlus One and I am thankful for all CyanogenMod support for all these years.

Who else is a happy user of CyanogenMod? Leave a comment down below! Thanks!

Interesting Links:

Supported Devices:

http://wiki.cyanogenmod.org/w/Devices

About CyanogenMod:

http://wiki.cyanogenmod.org/w/About

Forum:

http://forum.cyanogenmod.org/

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Successful Marketing

Profile picture from https://twitter.com/AmericanExpress

Hello everyone! This week let’s analyze how the company American Express uses the Enterprise 2.0 to boost their marketing and sale.

American Express (or AmEx) is an American multinational financial services corporation, founded in 1850 and is headquartered in Three World Financial Center in New York City, NY. According to Interbrand, the company is the 23^rd most valuable brand in the world and is 11^th Most Admired Companies of the World, according to Fortune. In the past years, the company started offering a lot of social media programs. They are present in many social medias, like: Facebook, FourSquare, Twitter, YouTube, LinkedIn, Google+, Pinterest and Instagram.

Customer insights

The first time American Express began using social media was in 2009, with twitter, used basically to answer card members and merchants questions and needs. Today, the company is on almost every social media available, and constantly uses it to receive feedback from its customers.

"To engage with them, service them, deliver unique value that's shareable and create seamless digital experiences that surprise and delight." (Leslie Berland, SVP of digital partnerships and development)

Using social technology for marketing and interaction

 The credit card company has been very aggressive using social media to promote its cards; cardholders have exclusive deals just by syncing their cards with their social media profiles. American Express first launched in 2011 an app called “Link, Like, Love” which lets users link their cards to the program and, for example, if you check in at a Whole Foods location using facebook/foursquare you may see a deal in your dashboard. Another example about Whole Foods, linking the AmEx card to twitter, the customers can tweet strategic hashtags to receive a $20 credit if the costumer spent more than $75 in the same company.

Social Commerce

Like mentioned before American Express is on almost every social media, and its campaigns are so successful because they offer real deal to customers, like extra credit and exclusive discounts, they also do that to small company merchants, increasing the look of a “good guy”. With more customers interacting with the company in social medias, more visibility the company will have. Putting all this facts together, the company is rapidly expanding globally and the price of shares on the stock exchange are rising.

Generate and foster sales leads

http://goo.gl/xRvQnj

All these awesome social media interactions are available not only to customers, but to other merchants as well, in 2010 AmEx conceived and promoted Small Business Saturday, a shopping holiday between Black Friday and Cyber Monday, very popular in the U.S.A, with the goal to motivate small business owners and potential consumers. Basically, AmEx encouraged the customers to look local shops as well, and not only at the big companies. As a result, the campaign doubled “likes” in the Facebook page, from 1.1M to 2.7M in the first year and nearly 195,000 tweets were sent in support of Small Business Saturday in November. According to BusinessWire, 103 million Americans shopped at independently-owned small businesses in last year Small Business Saturday.

 Have any interesting thought or question? Use the comments down below!

Thanks!

References

Crunchbase.com,. (2014). American Express | CrunchBase. Retrieved 25 August 2014, from http://www.crunchbase.com/organization/americanexpress

Interbrand.com,. (2014). Interbrand - Best Global Brands 2013. Retrieved 25 August 2014, from http://www.interbrand.com/en/best-global-brands/2013/Best-Global-Brands-2013.aspx

Mashable,. (2011). AmEx Offers Deals Based On Your Facebook Likes. Retrieved 25 August 2014, from http://mashable.com/2011/07/19/amex-facebook-likes/

Mashable,. (2012). How American Express Grows Its Massive Social Media Presence. Retrieved 25 August 2014, from http://mashable.com/2012/03/28/american-express-social-media/

Mashable,. (2012). How 'Small Business Saturday' Helped Main Street Take Back the Holidays. Retrieved 25 August 2014, from http://mashable.com/2012/03/22/american-express-small-business-saturday/

News, W. (2012). Small businesses participate in Small Business Saturday - WSU News. WSU News. Retrieved 25 August 2014, from https://news.wsu.edu/2012/11/16/small-businesses-participate-in-small-business-saturday/#.U_q7ZfmSwro

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Successful Social Marketing

The best way to approach a customer in the recent past was probably run commercials in television or radio, but, with the constantly growing of social media, the companies felt the need to expand their business to this new and dangerous place called internet. But as we already discussed before, the way to do so, in many cases were completely different from what the public (and the company) expected. To be successful in social media you have to think and act like a costumer and most companies don’t. 

According to the American university of Purdue and MacAfee, the report “Web 2.0: A Complex Balancing Act–The First Global Study on Web 2.0 Usage, Risks and Best Practices” shows that 3/4 of the companies who used social media tools gain money, and countries who lead the run are Brazil and India, mostly because “the companies feel pressed by the market to use social medias”.

http://alllogos.blogspot.com.au/2012/01/red-bull-logo-pictures.html

Red Bull is an energy drink sold by an Austrian company with the same name, which is the highest selling energy drink in the world. Since the beginning, Red Bull focused their marketing in sports, particularly those like soccer, formula one, and extreme sports. By the end of 2012, the energy drink company had sold over 6 billion dollars’ worth of product and sponsored countless sports teams, and most notably , the Red Bull Stratos Jump. In addition to the regular kind of marketing, Red Bull created their own record label, a record studio company, an online radio channel, a digital video service under the name of “Red Bull Media House”. 

http://d1jqu7g1y74ds1.cloudfront.net/wp-content/uploads/2012/10/red-bull-2.jpg

The most known marketing campaign of Red Bull was the Red Bull Stratos Jump, when the Austrian skydiver Felix Baumgartner jumped from a balloon 39km from the surface of earth, and broke several world records, such as speed (1,357.64 km/h), altitude (39km) and  live stream views on YouTube: eight million.

The main Red Bull facebook account has more than 44M fans which post one or two updates per day. Instead of focusing in being a simple energy caffeinated drink, Red Bull promotes itself as a lifestyle. Red Bull is also present in Twitter (1.6M followers), Pinterest and Google Plus (3.5M followers), not mentioning the secondary accounts, such as Red Bull Stratos, Racing, Studio, Gaming and X-Fighters.

Tessa Barrera is Red Bull’s former global head of social media, who explains the success of Red Bull social media with three items:

1 - Understanding how people actually use the various social channels so you can effectively use them too. According to Tessa, this is the biggest challenge to small business, because they don’t take time to understand the ins and outs of the various social channels.

2- Having a good social media strategy. Instead of focusing in viral marketing strategies, a good media strategy is more effective, which means: Knowing your objective, knowing your audience, making relevant content and making relevant changes.

3 - Being authentic. Be creative, connect with people in a personal level, not on a business level.

http://broadcast.futuremail.com.au/admin/temp/newsletters/4062/havaianas-logo.jpg

Haiavanas is a company that basically sells rubber flip flop sandals. The company is based and created in Brazil more than fifty years ago, conquered more than 80 countries and turn out to be a huge success. They sold more than 3 billion units and are now considered as basic fundamental product in Brazil, like rice and beans. That extremely simple product became worldwide known (starting in 2000) for its simplicity, durability and good looking. According to James Anstey, marketing director of Havaianas, “The various digital channels and different platform involved makes the digital audience more fragmented and harder to keep track”. 

http://www.kidsstars.de/media/upload/designer-az/designerimages/havaianas.jpg

The company has strong influence in well-known social medias, like Facebook (5M fans), Twitter and Instagram. The company uses a monthly social media report that analyses the popularity of photos (for example, how many “likes” a new product get) and then forecast how popular it will be. This social medias increased the quality and quantity of feedback, allowing the company to predict futures successful new models. Also, they use a social data to map the competitors, to see what they are talking about.

Have any interesting thought or question? Use the comments down below! Thank you!

References

Abramovich, G. (2012). How Havaianas Battles Digital Fragmentation - Digiday. [online] Digiday. Available at: http://digiday.com/brands/how-havaianas-battles-digital-fragmentation/ [Accessed 11 Aug. 2014].

Dragon, R. (2014). The Big Brand Theory: Red Bull's Social Media Marketing. [online] Socialmediatoday.com. Available at: http://www.socialmediatoday.com/content/big-brand-theory-red-bulls-social-media-marketing [Accessed 11 Aug. 2014].

En-au.havaianas.com, (2014). About Us / History - Havaianas Site Oficial. [online] Available at: http://en-au.havaianas.com/en-AU/about-havaianas/history/ [Accessed 11 Aug. 2014].

Energydrink-us.redbull.com, (2014). Who makes Red Bull? Red Bull Company - Origin & founder :: Energy Drink :: Red Bull USA. [online] Available at: http://energydrink-us.redbull.com/company [Accessed 11 Aug. 2014].

Mulready, R. (2013). ISM 034: Tessa Barrera, Red Bull's Former Head of Global Social Media - RickMulready.com. [online] RickMulready.com. Available at: http://rickmulready.com/red-bull-social-media/ [Accessed 11 Aug. 2014].

Mulready, R. (2013). The Secret to Red Bull's Social Media Success is There is No Secret - RickMulready.com. [online] RickMulready.com. Available at: http://rickmulready.com/social-media-success/ [Accessed 11 Aug. 2014].

P. McAfee, A. (2006). Enterprise 2.0: The Dawn of Emergent Collaboration | MIT Sloan Management Review. [online] MIT Sloan Management Review. Available at: http://sloanreview.mit.edu/article/enterprise-the-dawn-of-emergent-collaboration/ [Accessed 11 Aug. 2014].

Turpin, D. (2014). GROWTH - HOW HAVAIANAS BECAME A GLOBAL BRAND - The potential for emerging countries to become international marketers - By Professor Dominique Turpin. [online] Imd.org. Available at: http://www.imd.org/research/challenges/TC062-09.cfm [Accessed 11 Aug. 2014].

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Successful Blogging

Hello!

The purpose of my blog is to share knowledge and improve myself as a student, and develop skills like writing, reading and creating new content. Also, as part of the learning process of the unit, the main objective is to show how blogs can affect our way of buying, thinking and how it could be better (or worse!) for a company.

Creating new and interesting content, at least weekly, this blog will encourage the readers to discuss about what they are reading, based on segmented themes like enterprise and technology. Also, using images and videos to make it easier to understand the subject. To obtain more visibility on the web, this blog is connected to the most used social medias, like Facebook, Twitter and Google plus. All material written here will be available in those social medias and questions and discussions will be welcome. Also, all posts can be easily shared using the media buttons present in every post.

Encouraging the visitors to join the conversation is a key to obtain readership and make the exchange of knowledge a routine. In addition the blog is easily accessed by mobile devices and is optimized for reading, due the fact that most of people uses a smartphone or tablet every day.

I read a lot of blogs every day, like: Gizmodo, Android Authority, Engadget and The Verge using feedly, a news aggregator for Web browsers and mobile devices running iOS or Android. These blogs provide a high quality technology material, including videos, reviews, hands on, rumors and obviously daily news.

Thank for reading! ;)

See you next week!     

Image Ref: http://bit.ly/1ksQeUG

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