How Burger King misused Social Technologies

Hello everyone! This week we are going to talk about how Burger King misused social technology and what were the consequences. http://goo.gl/b2PYpM First of all, Burger King is a global chain of hamburgers fast food restaurants headquartered in Florida, United States, often abbreviated as...

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Return of Investment - JetBlue

Hello everyone! This week we are going to see the impacts from investments made in social media campaigns. Based on my last posts, there is no doubt that social media is the most famous option when marketing campaigns are planned, but in many cases the return may not be clear. That is why Return of...

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Successful Retail

http://goo.gl/fchV7R Hello everyone, in this week’s update we are going to talk about Amazon! In a few short years, buying anything from the internet was not safe; also there wasn't much to buy. Amazon emerged with the help of the internet and became extremely successful in this online sector....

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Successful Company

Hello Everyone! This week let’s talk about how a company can succeed using blogging and wiki! Today's guest of honour is CyanogenMod! http://goo.gl/snztlj CyanogenMod  is an open source operating system for smartphones and tablet computers, based on the Android mobile platform. It is developed...

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Successful Marketing

Profile picture from https://twitter.com/AmericanExpress Hello everyone! This week let’s analyze how the company American Express uses the Enterprise 2.0 to boost their marketing and sale. American Express (or AmEx) is an American multinational financial services corporation, founded...

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Successful Social Marketing

The best way to approach a customer in the recent past was probably run commercials in television or radio, but, with the constantly growing of social media, the companies felt the need to expand their business to this new and dangerous place called internet. But as we already discussed before,...

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Successful Blogging

Hello! The purpose of my blog is to share knowledge and improve myself as a student, and develop skills like writing, reading and creating new content. Also, as part of the learning process of the unit, the main objective is to show how blogs can affect our way of buying, thinking and how it...

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